June 17, 2024

YouTube Premium has crossed the 100 million consumer mark, a giant win for Alphabet because it pushes YouTube’s paid companies.

Based on Ars Technica, Alphabet’s executives introduced the information within the firm’s earnings name in late January. YouTube has been working to monetize its consumer base, even going as far as to crack down on ad-blockers to push individuals towards its Premium subscription.

At $13.99 a month, or $10.99 for simply YouTube Music Premium, 100 million subscribers means the platform is changing into a big a part of Alphabet’s income.