December 5, 2023

Customers proceed to report elevated stress from YouTube to cease utilizing advert blockers, even limiting what number of movies they’ll watch.

YouTube has been ramping up its efforts to cease individuals from utilizing ad-blockers when viewing movies. The most recent efforts have concerned warning customers that they need to disable their ad-blockers and stopping them from watching movies till they do.

The Verge’s Jay Peters requested readers in the event that they had been seeing the warning, as he only recently started seeing them himself. He reached out to YouTube to search out out if the corporate had expanded its efforts, and was informed the measures had been nonetheless a “small experiment globally.”

Peters says he started seeing the adverts after switching from Chrome to Safari and puzzled if YouTube was focusing on non-Chrome customers, particularly since a lot of those who responded to Peters’ inquiry had been additionally utilizing different browsers.

YouTube’s spokesperson responded to Peters and informed him the anti-ad blocking measures had been browser agnostic, “which means we’re not focusing on any particular browsers.”

No matter is occurring with YouTube’s efforts, it’s clear the platform’s crackdown on ad-blocking is barely going to worsen shifting ahead.