December 6, 2023

Yahoo’s return to the search engine panorama seems to be taking form, with the corporate planning its debut in early 2024.

Yahoo has been teasing a return to the promote it helped pioneer for months. Whereas Google has dominated the marketplace for years, the rise of AI has opened new alternatives, alternatives Yahoo appears prepared to use.

In response to Search Engine Land, Brian Provost, the Senior VP and Common Supervisor of Yahoo Search, revealed the information on the Search Advertising Expo Subsequent occasion. Provost mentioned Yahoo’s new search will debut in early 2024.

With Google going through a landmark antitrust case over its search dominance, the timing could also be excellent for Yahoo’s search comeback.