December 5, 2023

X utilization has fallen off a cliff since Elon Musk’s buy of the corporate, with the platform’s advert enterprise plummeting.

X execs have tried to cross off the corporate’s well being and prospects as on the upswing, however a brand new report by Axios signifies nothing could possibly be farther from the reality. Worldwide app downloads have dropped 38%, with downloads within the US dropping a whopping 57%.

Musk beforehand mentioned the platform misplaced roughly 60% of its advert enterprise post-purchase. Whereas CEO Linda Yaccarino has mentioned advertisers are returning to the platform, proof would counsel in any other case, with the world’s greatest advertisers nonetheless shunning it.

In the meantime, Threads is on a roll, with the platform delivering on Mark Zuckerberg’s promise to proceed bettering and including options. Threads has now topped 120 million month-to-month energetic customers, and 33 million each day energetic customers, and exhibits no indicators of abating.