May 24, 2024

X is continuous its efforts to extend monetization and minimize down on bots with a $1 annual subscription.

X proprietor Elon Musk teased the probability of the platform transitioning to a paid web site in mid-September, a revelation that took CEO Linda Yaccarino without warning.

The corporate tweeted that it has begun testing Musk’s plan, charging some unverified accounts $1 per 12 months to have interaction with different customers.

Beginning immediately, we’re testing a brand new program (Not A Bot) in New Zealand and the Philippines. New, unverified accounts might be required to enroll in a $1 annual subscription to have the ability to publish & work together with different posts. Inside this take a look at, current customers usually are not affected.

This new take a look at was developed to bolster our already profitable efforts to cut back spam, manipulation of our platform and bot exercise, whereas balancing platform accessibility with the small price quantity. It’s not a revenue driver.

And thus far, subscription choices have confirmed to be the principle resolution that works at scale.

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Charging customers is a high-stakes gamble, though at $1 per 12 months the platform might reach stopping a mass exodus.