May 24, 2024

X CEO Linda Yaccarino says the corporate has paid creators almost $20 million, simply two and a half months after unveiling this system.

X launched Creator Adverts Income Sharing program in mid-July in a bid to draw creators to the platform. Based on Yaccarino, this system seems to be a hit.

Create. Join. Gather all on X. We’re enabling the financial success of recent segments like creators. And thus far we’ve paid out nearly $20 million to our creator neighborhood.

Linda Yaccarino (@lindayaX) — September 29, 2023

The information comes at a time when Yaccarino is concentrated on serving to Twitter flip a revenue in early 2024. Given the challenges the social media platform has skilled since Musk’s takeover, attracting prime creators to the platform is a significant step towards stabilizing and rising it.