May 24, 2024

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software program resolution with the intention to assist corporations show that the advertising content material they produced additionally achieved enterprise objectives and gross sales. So as to present this correlation, the TrenDemon software program analyzes the entire completely different touchpoints the client has had over his lifecycle after which reverse engineers these profitable journeys with the intention to discover out what content material is working.

Avishai Sharon, Co-founder & CEO of TrenDemon, mentioned their software program on ILTV:

How Do You Join Content material Advertising and marketing to Gross sales?

My private background was heading a advertising company for a few years and one in all my largest struggles was how do I show our worth and our effort to our prospects and the way do you join the impression of what we name content material advertising to enterprise objectives and to gross sales? After we couldn’t discover a straightforward approach to present that correlation three and a half years in the past we went forward and based TrenDemon to assist corporations just do that.

We join their advertising efforts, which in the present day rely totally on content material, you need your viewers to eat useful content material, versus simply promoting. The massive problem is how do you attribute these efforts to gross sales? There’s truly a previous downside, how do you truly map the client journey? How do you observe these completely different contact factors into one image?

Reverse Engineering Profitable Buyer Journeys

The very first thing we do is have a look at all of the completely different touchpoints {that a} buyer has had over his lifecycle. We ask the query, not simply the place do they arrive from, however how deep was their engagement? Did they really watch the video? Did they really learn the article? Then you can begin reverse engineering these profitable journeys and say what’s frequent about all of those profitable journeys.

What we discovered, and that is the attention-grabbing factor, we’re working with over 90 corporations in the present day worldwide and the overwhelming majority of content material the businesses produce, over 90 %, is ineffective at driving enterprise objectives. As you guys realize it’s very costly to create high quality content material and it takes plenty of effort.

If Individuals Learn the Proper Content material They Will Covert to a Sale

The second attention-grabbing factor is that when you do handle to search out these 10 % and also you discover a approach to get it in entrance of the precise individuals you’re truly in a position to enhance dramatically your outcomes. So there’s not only a correlation between what patrons did beforehand, there’s additionally a causation, a causal relationship, that if individuals learn the precise content material on the proper time they’re extra more likely to observe a path. We’re not most likely as refined as we consider that we’re.

We’re a SaaS firm, a cloud-based resolution. We’re working lots within the US and one in all our largest markets and rising markets is Japan. They’re investing plenty of content material and lots on expertise. Basically, as a result of we have a look at the client journey and never essentially particular languages we are able to function in any setting which permits us to develop just about wherever. So long as they’ve content material, which implies that they’re producing one thing different than simply promoting, they need individuals and audiences to really interact with what they’re producing and so they do have some enterprise outcomes that they’re trying to measure.

About TrenDemon:

Based in 2013, TrenDemon is the world’s main content material advertising attribution and optimization resolution, serving to entrepreneurs show and enhance their content material’s impression.

TrenDemon insights may help you uncover your content material advertising ROI, impression on enterprise objectives, and engagement to assist information the content material technique. Our optimization models will enable you improve conversions and shorten time to transform in your owned belongings.

TrenDemon proudly serves a variety of consumers, from Fortune 500s and types to SaaS, B2B, and monetary corporations and is backed by main VCs.