“For companies, the communication channels of e-mail and cellphone are simply turning into much less and fewer efficient,” says Scott Heimes, Chief Advertising and marketing Officer at Zipwhip. “Textual content is an effective way to extend your engagement and responsiveness with shoppers. They’ll truly reply to a textual content.”
Scott Heimes, Chief Advertising and marketing Officer at Zipwhip, discusses how two-way textual content messaging could be an especially efficient approach to talk along with your prospects in an interview on the B2B Progress Podcast:
76% of Shoppers Have Obtained Textual content From Companies
Over 76 p.c of shoppers have acquired some type of textual content from a enterprise. The most typical are appointment reminders or financial institution alerts. This actually simply scratches the floor. Texting has so many purposes past simply alerts and reminders. There are gross sales and advertising and marketing, low cost coupons and giveaways, buyer help and repair, recruiting and staffing, and inside communications at locations like instructional establishments. It’s so new and companies are persevering with to innovate on this medium. There are numerous highly effective use circumstances for companies.
We’ve over 30,000 companies utilizing our software program immediately. They vary from very small companies like yoga studios or garden care providers all the best way as much as multi-billion greenback insurance coverage firms which might be utilizing our resolution of their declare name facilities. Industries embrace monetary providers, staffing and recruiting, healthcare, authorized, and extra. We’ve 156 skilled sports activities groups that use our resolution. They use it for ticket gross sales and customer support. There are many health gyms, radio and TV stations that use our textual content resolution as nicely. It actually does run the gamut of anyone that wishes to speak with their prospects through this most popular medium.
Report Exhibits Rising Use of Texting by Companies
I simply talked to the Director of Communications for the Sound Transit Authority, the general public transit authority in Seattle, who makes use of our resolution. They publish an 800 quantity to textual content or name when folks see issues on the trains. Fairly than get on the cellphone and calling, increasingly persons are texting these alerts. It’s actually an attention-grabbing use case. One other one is throughout a latest hurricane down in Houston we had an insurance coverage agent that was utilizing our software program to speak with all of his prospects within the space as a result of the cellphone traces have been largely down. Texting was working nicely to create engagement and communication throughout these robust occasions.
We not too long ago created a report referred to as the State of Texting which is a deep analysis examine that highlights the adoption curve of textual content messaging as a enterprise communication instrument. It identifies what number of shoppers are already being texted by companies in addition to many different key insights and tendencies. One of many issues we noticed was that there are numerous one-way texting instruments the place you get an alert out of your physician’s workplace, for example, however you possibly can’t reply to it. It was truly fired off by a CRM utilizing an API that was only one manner.
Textual content is a Nice Approach to Improve Engagement
More and more, shoppers would favor to have the ability to reply to these texts and have an precise interplay with a human on the opposite facet to both reschedual that appointment or alert them that they’re going to be 5 minutes late or one thing like that. We’re seeing a development the place folks need to have the ability to reply to texts and have an interplay versus persevering with to be a method.
For companies, the communication channels of e-mail and cellphone are simply turning into much less and fewer efficient. Textual content is an effective way to extend your engagement and responsiveness with shoppers. They’ll truly reply to a textual content. One of many issues we’re doing as an organization is every part we are able to to keep up the purity of the texting medium to make it possible for spam doesn’t leak its manner into this channel.
>> Take heed to the whole interview with Zipwhip CMO Scott Heimes on the B2B Progress podcast.