Microsoft reportedly thought-about promoting its Bing search engine to Apple, the newest bombshell revelation from Google’s antitrust trial.
Based on Bloomberg, Microsoft execs met with Apple’s Eddy Cue in 2020 to debate promoting the corporate’s Bing search engine to Apple. The Cupertino firm was evidently within the risk and the potential it offered to cut back its reliance on Google.
Bloomberg’s sources say the discussions had been solely preliminary, nevertheless, and by no means progressed to superior talks.
It’s arduous to picture how a lot totally different the search market could be if Apple had acquired Bing. Rumors have circulated for years that Apple could also be serious about creating its personal search engine, and buying Bing will surely have leap began the corporate’s efforts.
On the similar time, nevertheless, with the rise of generative AI, Microsoft is poised to pose the primary actual menace that Google has confronted in a long time. Microsoft might in the end be fairly joyful that Apple by no means pursued the deal.