Matt Mullenweg, CEO of Automattic, sees Tumblr as a gateway to the corporate’s different services and products.
Tumblr has been within the information just lately for a significant redesign of its desktop website that appears paying homage to X (Twitter) or Meta’s Threads. In accordance with TechCrunch, Mullenweg emphasised Tumblr’s position as an “on-ramp” for Automattic’s different merchandise. For instance, an individual could start their on-line presence with a Tumblr weblog earlier than graduating to a full-fledged WordPress or e-commerce website.
“I’m enthusiastic about that on-ramp in addition to to convey a youthful demographic and younger individuals into WordPress,” Mullenweg famous.
Mullenweg additionally sees Tumblr as a comparatively future-proofed platform.
“You usually hear individuals say they wish to do much less social media, however you nearly by no means hear individuals say they wish to weblog much less…What’s it about running a blog, that they really feel like provides to their life or is a useful job, or useful use of time, that perhaps they’re not getting from extra conventional social media?,” he requested. “Like I stated, we’re making Tumblr for artwork and artists. I haven’t heard anybody say I’d love much less artwork in my life.”