May 24, 2024

Google could also be one of many smallest smartphone makers, in keeping with market share, however its Pixel lineup is making main strides.

Based on the newest information by Canalys, Google was the one smartphone maker to extend its shipments year-over-year in Q2 2023. Not solely did the corporate’s shipments develop, however they grew by a whopping 59%. On account of Google’s development, the corporate’s market share went from 2% to 4% year-over-year.

In distinction, for a similar interval, Apple’s shipments declined by 20%, Samsung by 27%, Motorola by 25%, TCL by 30%, and everybody else by 43%.

North American Smartphone Shipments – Credit score Canalys

“Smartphone distributors are banking on the premium section to navigate uncertainties,” stated Lindsey Upton, Analyst.. “The ASP of North American smartphones elevated to US$738 in Q2 2023, up from US$663 in Q2 2022. Apple and Samsung boosted their premium section shipments with 25% and 23% development respectively in Q2 2023. This was pushed by strong demand for premium units with superior options and differentiated type components. We count on Apple’s iPhone 15 portfolio and Samsung’s Galaxy Fold5 and Flip5 will stimulate premium section shopper upgrades for carriers. Manufacturers reminiscent of Google Pixel and Motorola, which have been maintaining with the premiumization sport with their flagship foldable units this yr, will additional sweeten the vacation offers that hit the market in November and December.”

“Distributors have to be strategic whereas planning for the mass-market section, foreseeing an extended street to restoration,” added Upton. “Regardless of a shorter refresh cycle, the section isn’t anticipated to recuperate shortly attributable to an prolonged interval of inflation affecting shopper budgets. The double-digit declines for Samsung, TCL, HMD and OnePlus previously six months point out distributors are extremely cautious, given stock ranges are nonetheless excessive. Extra importantly, main carriers have shifted the main target of their assets from pay as you go to postpaid and premium segments.”

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