April 16, 2024

Google has killed its Pixel Cross subscription, the service that bundled a brand new Pixel telephone with Google’s premium service.

Google unveiled Pixel Cross in late October, coinciding with the Pixel 6 launch. The service was seen as Google’s competitor to Apple’s Apple One plan. Lower than two years later, Pixel Cross joins the lengthy record of companies Google has axed.

The corporate introduced the change in a help web page:

Starting August 29, 2023, Pixel Cross is now not supplied for brand new Pixel purchases or renewal.

The corporate says it made the choice primarily based on analysis and suggestions from customers:

We provide the most effective worth of our {hardware} merchandise and provides customers the flexibleness to buy their favourite companies. We proceed to judge presents primarily based on buyer suggestions and supply other ways for them to entry the most effective of Google.

Present clients have two years from the date of their subscription, after which they won’t be able to get a brand new telephone with Pixel Cross.