May 24, 2024

TikTok is rolling out a brand new function that advertisers will love and customers will hate: adverts in person search outcomes.

The corporate made the announcement in a weblog publish:

The rise of TikTok as a vacation spot for search represents an important alternative for manufacturers to succeed in and join with new clients. In response to a research, 58% of TikTok customers uncover new manufacturers and merchandise on the platform, 1.5x greater than different platform customers.¹

That’s why we’re excited to announce the launch of the Search Advertisements Toggle, a brand new function on TikTok Advertisements Supervisor that permits manufacturers to serve adverts in TikTok search outcomes. The Search Advertisements Toggle leverages advertisers’ current In-Feed Advert artistic to serve adverts alongside natural search outcomes from related person queries.

With the Search Advertisements Toggle, manufacturers can lengthen the attain of their campaigns to high-intent customers who’re searching for info related to their enterprise, driving incremental engagement and income potential.