June 17, 2024

Fubo introduced it has recruited Dan Sormaz as Senior Vice President of Design, tapping into the exec’s 20 years of design expertise.

Fubo is without doubt one of the main streaming TV platforms, with an emphasis on sports activities programming. Sormaz labored at Spotify for ten years as Director after which VP of Design. He has additionally had stints at Information Company, Boxee, and, most lately Sorare.

Sormaz will assist Fubo proceed to develop its consumer expertise, together with leveraging the corporate’s proprietary AI to make the platform extra interactive.

“Dan isn’t solely the perfect design chief in media that I do know, he’s additionally an incredible product strategist,” mentioned Berkely. “I partnered carefully with Dan at Spotify for a number of years and am so thrilled for him to guide our design workforce at Fubo. With the proliferation of so many streaming apps, the TV business has grow to be very fragmented and isn’t aligned with shopper wants. We consider Fubo’s aggregated content material mannequin solves this situation and, with Dan guiding us on delivering an intuitive and helpful consumer expertise, we’re assured that we will evolve how shoppers watch tv.”

“Fubo actually hits the candy spot for me – I’m so enthusiastic about streaming, having spent greater than a decade in that world throughout music, podcasts and video/TV, and I’m an enormous sports activities fan,” mentioned Sormaz. “Person experiences for streaming providers mirror the ever-changing world round them. With an evolving content material panorama, shifting shopper behaviors and rising new know-how, I consider we’re getting into an thrilling new period for TV streaming UX. I’m trying ahead to reuniting with Mike and dealing with the incredible Fubo workforce to construct what’s subsequent for TV.”