Regardless of the arrival of satellite tv for pc radio, Apple’s CarPlay, and Android Auto, however conventional AM/FM radio nonetheless dominates.
A brand new report by Edison Analysis reveals that new isn’t at all times higher, with AM/FM radio nonetheless accounting for almost all of drivers’ listening time. Actually, amongst drivers who DO NOT have CarPlay or Android Auto, 67% take heed to AM/FM radio, in comparison with simply 9% who take heed to audio streaming companies, 12% who take heed to SiriusXM, and simply 4% who take heed to podcasts. Apparently, legacy choices, akin to CDs, nonetheless account for 8% of drivers’ audio time.
Amongst drivers who do have CarPlay or Android Auto the state of affairs adjustments, though conventional radio nonetheless has the most important proportion of listeners at 46%, though different audio choices definitely profit from CarPlay and Android Auto:
The underside bar reveals that those that do have Apple CarPlay or Android Auto of their main autos spend twice as a lot time streaming: 18% of their each day in-car audio time is spent streaming, in contrast with 9% of each day in-car audio time spent streaming by these with out the methods. In addition they spend extra of their each day in-car audio time with podcasts than listeners who don’t have the methods: 7% in contrast with 4%. Listeners who do have Apple CarPlay or Android Auto spend 46% of their time with AM/FM — 27% lower than those that don’t have CarPlay or Auto.
Edison Analysis’s findings are attention-grabbing in demonstrating that conventional radio choices nonetheless have vast attraction.