May 24, 2024

Amazon continues to spend money on generative AI, making use of it to the duty of making product descriptions for sellers.

The corporate introduced the launch in a weblog put up:

A brand new set of generative AI capabilities will simplify how Amazon sellers create extra thorough and fascinating product descriptions, titles, and itemizing particulars. These new capabilities will make it sooner and simpler for sellers to record new merchandise in addition to enrich present listings, serving to prospects extra confidently make buy choices.

Creating compelling product titles, bullet factors, and descriptions has beforehand required important work for sellers. Amazon is making new generative AI capabilities accessible to sellers to simplify that course of, lowering the necessity to enter many items of particular product knowledge to only one step. The brand new capabilities use massive language fashions (LLMs), a kind of machine studying mannequin particularly educated on massive quantities of information that may acknowledge, summarize, translate, predict, and generate textual content and different content material, to construct extra complete product descriptions.

Sellers simply want to offer a easy description of the product and the generative AI will take over, producing a extra in-depth description.

“With our new generative AI fashions, we will infer, enhance, and enrich product information at an unprecedented scale and with dramatic enchancment in high quality, efficiency, and effectivity,” stated Robert Tekiela, vice chairman of Amazon Choice and Catalog Techniques. “Our fashions study to deduce product data via the varied sources of data, latent information, and logical reasoning that they study. For instance, they’ll infer a desk is spherical if specs record a diameter or infer the collar type of a shirt from its picture.”